To paraphrase Keynes: In the long run, all centralized social networks are dead. No one can kill open standards / protocols / software, though.
[We're shutting down consumer G+ even sooner because we've introduced another security bug couple days after the first announcement but rest assured that we're fully invested into enterprise G+.] ... Sure, sure.
The social network of the future: No ads, no corporate surveillance, ethical design, and decentralization! Own your data with Mastodon!